Running a bed and breakfast establishment is not as simple and as easy as others think. Because a B&B only involves converting the extra rooms in your house into guest rooms and being skilled enough to prepare breakfast for your clients, it does not mean that it is an easy job. The greatest challenge that you must face is promoting your business so that you can have clients. Here are some tips on how you can promote your B&B.
First, try to find ways to make your business known in your own locality. Some visitors to your place do not have a particular name of a B&B when they come to your place. Because they believe that they can easily find a good bed and breakfast when they arrive, they do not bother to have a reservation in advance. What they do is just to ask around when they arrive for an available place or they would also check the local yellow pages and directory. To make sure that a guest could see your place, advertise it in your locality. Have an opening event and invite people who you think are the first one to be asked by strangers for information. Let them know that you are now ready to accept clients.
Second, have a big name for your place made and display it with pride in front. You can also put streamers with the picture of your B&B along highways and along roads from airports, bus stations, train stations and piers. Travelers usually watch out for these signage and take down telephone numbers. So, make the name and phone number big for people to see from passing vehicles.
Third, be a member of business associations and clubs in your locality. By getting yourself listed, you make yourself more visible to your potential clients. Most of these groups have their own websites so you can easily have the name of your bed and breakfast listed. These groups also make brochures and guide books for tourists in your area. Getting your business name and phone number on their pages will help you promote your business.
Fourth, have a website for your business. This is not easy to do but if you want to have global exposure, this is highly advisable. Post colorful pictures of your establishment. List down all the amenities and what tourists can do nearby. Include special rates and discounts at certain time of the year. Ask for feedback or review from your guests and post this in your site. Post contents about your site in order to optimize your pages. You need to have featured that would allow online booking. Once you have all these, you can now expect some improvements in your business.
Last, have your bed and breakfast in Europe listed in an online reservation service. People who browse this site will see your B&B along with other establishments and the rates. They can easily compare and choose which one to take. This will increase your chances of being selected by potential customers. And of course, ensure exposure to overseas clients by having your website included in the list of inns and B&Bs worldwide. To reach 2 million visitors or more each month, have your bed and breakfast listed at the European Leader Bed and Breakfast Euro. Doing so will allow your clients to book online in your B&B, browse reviews about your establishment and reply to queries of potential clients.